BGE Guyane Project – Digital Awareness for Project Leaders

Nicolas Golinelli

BGE Guyane, a business creation support organization, called on Primo-Studio Guyane to work with its members through a workshop focused on online visibility and the use of social media.

We delivered a practical and educational presentation on the professional use of Instagram, Facebook, and WhatsApp, showing project leaders how these tools can become real levers for brand development and revenue growth.

📱 A skills transfer to help entrepreneurs communicate better and increase local visibility.

BGE Guyane supports entrepreneurs in their first professional steps. It wanted to include digital awareness in its support program.

Objectives:
• Explain how social networks can support business activity
• Provide practical tools to project leaders
• Professionalize the communication practices of young entrepreneurs

✅ Event facilitation
→ Interactive group presentation, real case studies, and demonstrations

✅ Advice and support
→ Personalized recommendations on brand strategy and digital communication

✅ Event communication
→ Raising awareness on the importance of sharing, publishing, and engaging with the community

✅ Brand development
→ Guidance on visual identity, storytelling, and digital coherence

✅ Tools covered in the workshop
→ How to use Instagram, Facebook, and WhatsApp Business in a professional context