Promotional Video for Les Tréteaux du Maroni 2024

Emilie Blettery

Creation of a dynamic and engaging promotional video for Les Tréteaux du Maroni 2024 in Saint-Laurent du Maroni, French Guiana. This professionally produced video was broadcast on Instagram, Facebook, and Kam Radio to maximize reach and impact among local and regional audiences.

Kokolampoe, organizer of the annual festival Les Tréteaux du Maroni, wanted to boost the visibility of its 2024 event through a modern, creative, and unifying campaign. The goal was to reach a broad local and regional audience in Saint-Laurent du Maroni, French Guiana, and create engagement around the festival held every April.

Scriptwriting tailored to the event, multi-site filming over 5 hours covering various locations, assembling a dedicated capturing crew, professional editing using DaVinci Resolve, creating dynamic animations and immersive sound design. Optimized publication on social media (Instagram, Facebook) with an SEO strategy, targeted radio communication on Kam Radio (a local radio station in western French Guiana), and support for digital advertising campaigns to maximize reach and engagement with the target audience.