RPS Agriculture Project – Digital Strategy & Promotion of Local Products

Regiane Pompeu - Présidente de RPS Agriculture

RPS Agriculture, a pioneer of sustainable agriculture in French Guiana, trusted Primo Studio Guyane to develop a comprehensive digital strategy and promote its quality local products.

🌱 **Strategic Consulting Mission:**
Personalized support to structure the offering, define positioning, and optimize local distribution channels.

🌐 **Creation of the Showcase Website:** https://www.rps-agriculture.fr/
Development of a modern platform presenting seasonal products, company values, and facilitating direct ordering.

📄 **Graphic Design:**
Creation of a professional flyer highlighting the freshness of the products and delivery services in Saint-Laurent-du-Maroni.

📸 **Visual Content Production:**
Professional photo and video production to build a marketing database showcasing the quality and authenticity of French Guiana products.

📈 **Digital Marketing Strategy:**
Deployment of a coherent online presence, optimization of local SEO, and implementation of an ordering system via WhatsApp.

🚚 **Direct Delivery Service:**
Organization of fresh fruit and vegetable basket deliveries in Saint-Laurent-du-Maroni, creating a strong link between producers and consumers.

💡 **Local Impact:**
This project illustrates the crucial importance of digital presence for producers in French Guiana. In a region where short supply chains are essential, a well-thought-out digital strategy reconnects producers and consumers directly, thus promoting the local economy and sustainable agriculture.

🏆 **Result:** Effective local communication that strengthens RPS Agriculture’s brand awareness and facilitates access to fresh products for the residents of Saint-Laurent-du-Maroni.

RPS Agriculture wanted to:
• Highlight its fresh, local products
• Create a consistent and professional online presence
• Offer a simple and direct ordering method to its customers

✅ Creation of a showcase website
→ Presentation of seasonal products, practical information, guidance to WhatsApp for ordering

✅ Implementation of a simplified ordering system
→ Orders placed via WhatsApp, accessible and fast

✅ Production of marketing content
→ Photos and videos showcasing the freshness, quality, and local context of the products

✅ Digital acquisition strategy
→ Visibility optimization through social channels and basic SEO