Aller au contenu principal
Omnichannel Marketing

Omnichannel Marketing
in French Guiana

Reach your French Guiana customers on all channels: digital, radio, television, and outdoor advertising. Primo Studio knows the territory, local players, and consumer habits.

Why is omnichannel indispensable in French Guiana?

French Guiana has specific media habits: widely listened radio, omnipresent social networks
Digital alone is not enough: traditional media remain powerful locally
We know the radio stations, TV channels, and outdoor advertisers in the territory
Precise city targeting: Cayenne, Kourou, Saint-Laurent, Matoury, Rémire-Montjoly
A multichannel strategy multiplies your touchpoints with customers
Unified measurement of results: digital + traditional media in a single report

Our Omnichannel Offer

Combine digital and traditional media to maximize your impact in French Guiana

Digital 360°

Website, SEO, Google Ads, social networks, email marketing. The base of your online visibility in French Guiana.

Local Radio

Radio spots on the most listened stations in French Guiana. We manage spot creation and targeted broadcasting.

Local Television

Advertising on French Guiana TV channels. Video spot production and media plan adapted to your budget.

Outdoor Advertising

Billboards, vehicle wraps, signage. We know the best locations in French Guiana.

City Targeting

Campaigns adapted to each population area: coast (Cayenne-Kourou), west (Saint-Laurent), isolated municipalities.

Unified Strategy

A coherent message across all channels. A single point of contact to manage your entire communication.

Our projects in French Guiana

Real projects for real businesses in French Guiana

Motion Design & Video Editing – Europe Commits

Motion Design & Video Editing – Europe Commits

Collectivité Territoriale de Guyane (CTG)

Complete creation of motion design and video editing for the project “Europe Commits,” aimed at highlighting the actions and programs supported by the...

Contenus Marketing
Production video - Exposition du Joli Mois de l’Europe 2026 (CTG)

Production video - Exposition du Joli Mois de l’Europe 2026 (CTG)

Collectivité Territoriale de Guyane (CTG)

À l’occasion du Joli Mois de l’Europe 2026, cette vidéo donne la parole aux visiteurs de l’exposition pour recueillir leurs impressions et leur regard...

Contenus Marketing
Les Tréteaux du Maroni — Création de vidéo pour la promotion du spectacle vivant

Les Tréteaux du Maroni — Création de vidéo pour la promotion du spectacle vivant

Kokolampoe

Primo-Studio a accompagné le Centre dramatique Kokolampoe dans la promotion des Tréteaux du Maroni à travers la réalisation de capsules vidéo dédiées ...

Contenus MarketingInvestissement Publicité en Ligne

Frequently asked questions

What is omnichannel marketing?▾
It is a strategy that uses multiple communication channels simultaneously (digital, radio, TV, outdoor) with a coherent message. The goal is to reach your audience wherever they are.
What budget to plan for an omnichannel campaign in French Guiana?▾
An omnichannel media plan starts at €2,000/month (digital + 1 traditional media). For full coverage with radio, TV, and outdoor, expect €5,000 to €10,000/month depending on scale.
Which radios and TV channels do you cover in French Guiana?▾
We work with main radios (RFO, Radio Péyi, Nostalgie Guyane, etc.) and local TV channels. We select the most suitable media for your target and budget.
How do you measure the impact of an omnichannel campaign?▾
For digital: Google Analytics, conversion tracking, monthly reporting. For traditional media: dedicated promo codes, tracked phone numbers, field surveys. Everything is consolidated in a single report.
Do you work with companies outside French Guiana?▾
Yes, we support companies from Suriname, Brazil, the Antilles, and mainland France who want to reach the French Guiana market. Our knowledge of the territory is their best asset.

Launch your omnichannel campaign in French Guiana

Free audit of your current communication. Discover the most effective channels for your activity.

06 94 22 47 17

We use cookies

We use essential cookies for the site to function properly and analytics cookies to improve your experience.